10. ​In which stage of a product’s life cycle is the firm focused on establishing and fortifying the product’s market position by encouraging brand loyalty?

10. ​In which stage of a product’s life cycle is the firm focused on establishing and fortifying the product’s market position by encouraging brand loyalty? ​a. ​The maturity stage b. ​The introduction stage c. ​The decline stage d. ​The growth stage e. ​The rebirth stage 2. ​Nick Arnold’s Auto Towing Service would best be described as a(n) ____ product. a. ���convenience b. ​unsought c. ​specialty d. ​durable e. ​shopping 12. ​Energizer batteries would be classified as which type of product? a. ​Convenience b. ​Shopping c. ​Specialty d. ​Unsought e. ​Industrial service

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