Case Analysis for coca cola
Background
- Introduce the company and provide the audience with some background information about the company.
Situation Analysis
- The Environment
- What is the state of the economy?
- What are the current trends in cultural and social values?
- What are the current political values and trends?
- Is there any pending federal, state, or local legislation that could alter the environment?
- Any threats to the environment, and therefore the firm?
- The Industry
- What industry is the firm in? What are the chief economic and business characteristics of the industry?
- Which organizations are major competitors in the industry? What strategies have competitors been using and have they worked? What are the relative strengths and weaknesses of the competitors?
- Is there a threat of new competitors? Are there any substitute products in the industry?
- What forces are driving change in the industry?
- Is the industry attractive? What factors make it attractive? Unattractive?
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