Putting the greek into yogurt


You Make the Call: Putting the Greek into Yogurt 

  1. What ingredients (no pun intended!) led to Hamdi Ulukaya’s success with Chobani? 
  2. What are the distinctive competencies illustrated by Ulukaya? 
  3. Comment on the role that globalization has played in Chobani’s success. 
  4. If Ulukaya were to ask you what strategy he should adopt going forward, what advice would you give him? 
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