SOCY 100
Project #1 (Content Analysis)
- apply the sociological imagination, theoretical perspectives, and scientific research to uncover patterns of social behavior.
Requirements: Analyze the content of 10 advertisements. Your discussion should include the following: (1) the name of each product, where it was advertised (e.g., print media, radio, TV), and the amount of space or time devoted to the product; and (2) a sociological analysis of the ads (i.e., What sociological terms, theories, and/or research best apply here? Explain.)
Recommended length: 3 to 4 pages
The following website provides some good ideas and thought-provoking exercises relevant to this assignment: (http://www.mediaed.org/assets/products/305/studyguidehandout_305.pdf)
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